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The first thing to bear in mind is that it can an important characteristic to enhance your application blog to get additional traffic. There are numerous free websites available online today, but your Avira blog needs to be on top amongst all of them. If there are other very similar blogs, that you can do some compare-and-contrast analysis. You must paid antiviruses become very keen to keep an eye on your competition. There may be instances where your competitors are gaining popularity therefore you might want to get some of their traffic in order to gain even more popularity as well.
Another thing to do is to keep your blog up-to-date. The more you keep track of blog, popular it will become. The easiest way to do that is through Google notifications, or through getting revisions through computerized email. You may also do some simple search in Google. By keeping the information fresh and updated, you can surely gain more visitors to your site.